DETAILS

Alex Gupta and Gendo Ikari, the project manager and technical lead of an app development team, are preparing to showcase their product at a major trade fair. This event presents a valuable opportunity to attract both customers and investors, while also improving the company's public image. They are finalising plans for their booth, organising materials to promote their brand, and ensuring that essential networking tools are ready. Their aim is to create a lasting impression and drive business growth.

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LEARNING GOALS

In this activity, you'll learn essential vocabulary to describe the preparation and execution of trade fair participation, including terms for display opportunities, target audiences, and promotional strategies. You will also practice identifying key items and resources necessary for organizing a successful exhibition, as well as how to prioritize objectives such as attracting investors or engaging customers. Through this activity, you'll enhance your ability to discuss and plan business events effectively, making you more confident in professional and networking contexts.